Sorso, which translates to “drip”, is an emerging coffee chain with shops located in Southern California, that specialize in Italian-style roasted coffee. Sorso’s goal is to keep their vibe authentic to Italian culture while having an independent spirit.
An app was developed for the company with a straight-forward, intuitive interface to provide users a base to purchase drinks on the go and build up points for free drinks and other perks. The app will help build brand loyalty and customer connections. The brands language shifts away from conventional red hues primarily associated with Italian products, and instead uses a vibrant burnt orange color, reminiscent of Italian espresso machines.