ALL WORK
Cream
Sorso
Bisoux
Flow
AudioFirm
Chicano Federation
IdeaPros
Espresso machine dripping espresso into brown coffee cup - sorso coffee

Sorso

Sorso, which translates to “drip”, is an emerging coffee chain with shops located in Southern California, that specialize in Italian-style roasted coffee. Sorso’s goal is to keep their vibe authentic to Italian culture while having an independent spirit.

Coffee shop logo on burnt orange background - sorso coffee
Design and strategy process notes, graphics, and inspiration for italian coffee shop - sorso

Process

An app was developed for the company with a straight-forward, intuitive interface to provide users a base to purchase drinks on the go and build up points for free drinks and other perks. The app will help build brand loyalty and customer connections. The brands language shifts away from conventional red hues primarily associated with Italian products, and instead uses a vibrant burnt orange color, reminiscent of Italian espresso machines.
Greyscale wireframes UX design and annotations for Italian coffee shop app checkout - sorso
Coffee shop app visual design of coffee ordering process - sorso
Italian coffee shop items and branded packaging - sorso

Next Project

Bisoux