Bisoux is a high end salon based out of Alexandria, VA catering to higher income 35-50 year old women. The salon is looking to tap into a younger market and attract more clients in the 25-35 age range who take their hair and styling seriously.
The challenge was to come up with an identity that catered to the primary audience of older women, but also felt fresh enough to appeal to their new target demographic of younger women. Bisoux needed a more dynamic mark along with branding and digital applications that appealed to both target audiences.
The website design uses black and white photography and carries the purple hue throughout the CTA's and accents. The websites new booking feature prioritizes user experience by grouping related booking steps together for ease of use and quicker checkout, and provides a personalized feel for the user. The website was designed with a mobile first approach to cater to younger users.