ALL WORK
Cream
Sorso
Bisoux
AudioFirm
Flow
Chicano Federation
IdeaPros
Streetwear woman wearing grey hoodie - cream magazine

Cream

Cream magazine is a quarterly streetwear magazine and lookbook for women featuring contemporary designers, influencers, and figures in the industry. The magazine provides readers a look into brands upcoming seasonal collections.

Typographic logo with pink background - cream magazine
Graphic design strategy and process notes, images and concepts - cream magazine

Process

The streetwear scene has drifted in a more corporate direction since large chain stores and investors saw the financial potential in the niche market. The goal of Cream Magazine is to instill a sense of the gritty nature that streetwear originally had in the 90's, but with feminine appeal, bringing back the original essence of what the streetwear lifestyle was.
Stack of woman's streetwear magazines with green border - cream magazine
Leah McSweeney feature article from Married to the Mob - cream magazineLeah McSweeney feature article main spread from Married to the Mob - cream magazine
Erin Magee feature article spread on Supreme and streetwear - cream magazineErin Magee feature story on streetwear and Supreme spread and graphic - cream magazine

Process

Overlaying typography, and bold photography treatments give the magazine a counter culture feel, while still maintaining a modern and feminine essence. The masthead uses an altered version of Knockout for a bold, in your face look and feel that streetwear initially had. A border treatment of vibrant colors that change on each issue is used to ground the photography and direct the focus to the female feature of the cover.

Editorial streetwear magazine web design, tablet, and mobile versions - cream magazine Editorial streetwear publication instagram posts - cream magazineVicki Grout photography feature article spread - cream magazine
Vicki Grout photography feature article spread, union black - cream magazineVicki Grout photography feature article spread, billionaire girls club - cream magazine
Colorful streetwear magazines stacked up in a grid - cream magazine

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