Driveway is an innovative car repair service based out of California that does the work from the convenience of your own driveway. We designed concepts for a logo and brand collateral to define the brands look and innovative idea.
Exploration
At the core of the brand was the driveway logo which they wanted to represent the idea of freedom, the open road and their innovative service. We explored various looks and color applications for the brand and logo, and found the best solution in a graphic "D" and a trustworthy, reliable hue of blue.
