Two Old cars, one new and one that needs work


Driveway is an innovative car repair service based out of California that does the work from the convenience of your own driveway. We designed concepts for a logo and brand collateral to define the brands look and innovative idea.

Driveway logo with blue d with driveway and house in it
Graphic design strategy and process notes, images and concepts - cream magazine


At the core of the brand was the driveway logo which they wanted to represent the idea of freedom, the open road and their innovative service. We explored various looks and color applications for the brand and logo, and found the best solution in a graphic "D" and a trustworthy, reliable hue of blue.
Driveway home load screen with closeup car detail and white reversed out driveway logoDriveway homepage with hand on car buffer in blue edited photo
Blue outdoor tent setup for Driveway at home repair service
Driveway graphic tee shirt with large blue D logo and type
Drivway at home repair van with large blue chevron on side and white driveway logo

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