Lab Properties
Go Get It
Purple Wolf
Streetwear woman wearing grey hoodie - cream magazine


The engineering and development firm Theorem was in search of refining their brand image and appeal to new clients. Mhood Design acted as designer and consultant on this project, helping to update standardize the Theorem look brand, and bring a new dynamic to the company look.

Theorem landing page UI design on an iMac

Updated Brand Presence

The goal was standardize and build on some of the pre existing graphic assets and look that Theorem had. We set out to develop a system implementing a vibrant color palette which identified certain sectors of the company and design a modernized technical look through all collateral.
Theorem Thought Leadership Whitepaper Cover DesignsPerson turning page on a Theorem printed white paper
Theorem whitepaper design milestone oneTheorem whitepaper introduction spread

Guideline Refinements

With the new direction and system in mind, we designed a set of internal guidelines that laid out the graphic structure of the company. This helped ensure consistency with the marketing team and amongst the internal designers and freelancers.

Theorem Instagram post look and designTheorem branded koozies with geometry icons

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