Streetwear woman wearing grey hoodie - cream magazine

Lab Properties

Lab Properties is an innovative real estate investment firm focused in the cannabis industry. Lab approached Mhood Design for design strategy and an identity system to bolster their visual strength and become a top contender in the industry.

Lab Properties Typographic logo with green monogram icon

Process

We began with exploring various logo concepts for Lab, keeping in mind their vision of further innovation. After dozens if typographic iterations and logo variations, we arrived to the final design solution for Lab which utilized a modern monogram in tandem with custom typography.
Graphic design strategy and process notes, images and concepts - cream magazine
Lab full signature logo and icon
Lab properties branding guidlines logo and typography spreads

System Development

The new brand system was accompanied by a set of guidelines for Lab. This laid out the foundations for the new brand as well as ensuring correct usage for their marketing team.

Lab Properties brand guidelines color and iconography section spread
Editorial streetwear publication instagram posts - cream magazineLab Properties highway billboard design of property for sale

Digital & Social Presence

Lab had a strong presence on Instagram that they wanted to continue utilizing as a marketing outlet. We set out to increase the visual strength on social media platforms and designed a set of templates that could be easily changed and edited by their internal team with little or no design experience. This helped save time for their team while keeping their look strong and consistant across mediums.
Graphic design strategy and process notes, images and concepts - cream magazine
Lab Properties Instagram designs and posts
Lab Properties stationery and branding office set

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